The marketing gambit

The world of the independent self-publisher is a strange and tangled one of intrigue and invigilation. It’s taken me months to get my head around the strategy. It’s not that the kind advice proffered by Jericho Writers is confusing, which it isn’t, but it’s rather that there’s so much to learn and do before you get to offering the main novel out to the wide world.

I understood about the free offerings, which are meant to attract a devoted readership, who will then be primed to want to pay for the next instalment of the series. That’s fine, and that’s why, in fact, I embarked on Prequel in the first place.

What I couldn’t figure out, until yesterday morning, was how to attract attention to the new offerings. Just having a free book out there, sitting nicely on the vast Amazon bookshelf, doesn’t really get you anywhere; how do potential readers actually find your work? That, apparently, is where the big book promoters come in.

I’m lining up my cards now: BookFunnel, MailChimp, an actual Amazon/Kindle listing, and finally BookBub for promotions. Well, it’s certainly concentrating my mind, as I try to carve my way through the final editing process!

By Larry Winger

Retired scientist, devoted diarist (AllendaleDiary.org), community-minded aspirant novelist, I've lived on a smallholding in the East Allen Valley for the past 30 years, delighting in watching our family grow up, in experiencing the development of our grandsons, and in taking care of our small flock of chickens and garden.

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